Privacy Policy
Last Updated: 9 October 2026
At IDENEL New Zealand, we respect your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, store and protect personal information when you visit our website or communicate with us.
The IDENEL New Zealand website is operated by Boutique Beauty Brands, the New Zealand distributor of IDENEL products.
We handle personal information in accordance with the New Zealand Privacy Act 2020.
1. Information We Collect
Our website is designed to provide information about IDENEL products, treatments, technology and stockists. We do not sell products or process payments directly through this website.
We may collect personal information when you:
Contact us through our website, email or enquiry forms.
Request information about IDENEL products, treatments or stockists.
Express interest in becoming an IDENEL stockist.
Voluntarily provide your name, email address, phone number or other contact details.
We may also collect limited technical information, such as your IP address, browser type, device information and website usage data, through cookies or analytics tools where these are enabled.
2. How We Use Your Information
Any personal information collected may be used to:
Respond to your enquiries and provide requested information.
Assist you in finding an authorised IDENEL stockist.
Provide information about IDENEL products, treatments and professional opportunities.
Improve our website, content and visitor experience.
Maintain the security and functionality of our website.
Comply with applicable legal obligations.
We will only use your personal information for the purposes for which it was collected or for other purposes permitted by law.
3. Sharing Your Information
We respect your privacy and do not sell your personal information.
We may share relevant information with trusted service providers who assist us in operating and maintaining our website, or with authorised IDENEL stockists where necessary to respond to your enquiry.
We may also disclose information where required or permitted by New Zealand law.
Where personal information is disclosed to an overseas recipient, we will take steps required by the Privacy Act 2020 to ensure appropriate privacy protections are in place.
4. Cookies and Website Analytics
Our website may use cookies and similar technologies to support website functionality, understand visitor activity and improve the browsing experience.
You can manage or disable cookies through your browser settings. Please note that disabling certain cookies may affect website functionality.
5. Storage and Security
We take reasonable steps to protect personal information from unauthorised access, loss, misuse, alteration or disclosure.
Personal information is retained only for as long as reasonably necessary for the purposes for which it was collected, or as required by law.
6. Third Party Websites
Our website may contain links to external websites, including social media platforms, international IDENEL websites or authorised stockists.
We are not responsible for the privacy practices or content of these external websites. We recommend reviewing their privacy policies before providing personal information.
7. Your Privacy Rights
Under the New Zealand Privacy Act 2020, you have the right to request access to personal information we hold about you and to request correction of that information.
To make a privacy request, please contact us using the details below.
8. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes to our website, business practices or legal obligations.
Any updates will be published on this page with a revised date.
9. Contact Us
If you have any questions about this Privacy Policy or how your personal information is handled, please contact:
Boutique Beauty Brands
New Zealand Distributor of IDENEL
Email: hello@boutiquebeautybrands.co.nz
Website: http://www.idenelprofessional.co.nz